New Green Family Guide App called “thrive!”

New Green Family Guide App called “thrive!”
New Green Family Guide App called “thrive!”

There’s a new, beautiful, awesome and informative website on the block that’s filled with innovative sourced products and articles that encourage green living choices to help SA families thrive! Of course, they are also appropriately called thrive! 

It began 9 years ago when Mia Blom and Jacqueline Baldwin were mamas with new-borns, desperate for a bit of guidance.  Like all new mothers, they received a barrage of well-intentioned, but outdated information and opinions and had little access to fresh perspectives.  They knew that there were innovative and eco-friendly baby products out there, but were clueless where to find them.

“It was not that long ago, but it was before social media, and we were based in the Garden Route – so we really were in the dark!” quips Jacqueline.

Proving that necessity really is the mother of invention, they sourced products and articles that ‘felt good’ to them -inspired them and helped them survive and decided to share them!”

You may remember the printed A5 guide, Survival Guide for Families that’s been doing rounds the last 8 years…

Thrive, Green Living, Survival Guide for Families,

Well Survival Guide for Families has now evolved into Janet Neilson, who joined the team 5 years ago explains, “We will always hold young families very close to our hearts and ensure our website, app and Facebook feeds address this market, but we are broadening our scope to inform and inspire families as they evolve through all ages and stages of life.”  

They decided to go digital which I love!

Why print? Even eco paper did not feel light enough on the planet and totally unnecessary in a technologically changed world where sharing information, quickly and inexpensively is possible. We decided to drop print publications entirely in favour of a purely digital focus, with emphasis on using social media and an app in addition to a website to support families into the future.”

The app works great by the way. Its quick, easy to use and laid out in just the way a mother looking for something would think. Download it here:



Their Facebook Page has weekly 30 MINUTES TO WIN IT… this runs at 3.30pm till 4.00pm every Thursday and looks like loads of fun. Hop over and give it a go…

Thier motivation for the name re-brand? “Why just survive? They realised that while there was a time (which most new parents will know well) when surviving was the best they could wish for on the average day, they had made good choices and their families had thrived.”

Definitely worth bookmarking, thrive! -your online green family guide to help your whole family thrive!

 Thrive, Green Living, Survival Guide for Families,

Interested in a listing on their website, app or Facebook feed?

CONTACT:, 083 557 0503    

General Disclosure: This post may contain affiliate links, or I may have received products in return for an honest review. Rest assured I will never review a product that I don’t like or approve of and will always give my honest opinion.

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